Tuesday, April 27, 2010

Product Placement

One of the truly outstanding characteristics of the Swedish film trilogy starting with "The Girl with the Dragon Tattoo" was the ubiquity of Apple computers.  I assume this was a paid product placement, though I could be wrong.  Please correct!
But if it was, it seems to me a very weird choice.  One of the basic skills of Lisbeth Salander and her friend Plague is the ease with which they break into and take over other people's computers, all Apple computers!  I had thought that one of Apple's key (and misleading) marketing points was the security of their machines!
It seems marketing messages are very nuanced in this world.


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