Cameron and Careful OpticsThat seems pretty simple, doesn't it?
For the first time on a major official visit, the Premier turned down chartering his own plane to make the two-day trip to Washington DC.
And he even spurned First Class tickets to travel in the far cheaper Business Class. The move saved £200,000 in costs, Downing Street officials said.
Passengers were aghast when Mr Cameron and his team of officials boarded the plane to Dulles airport and took seats beside them.
In the past, PMs travelling on long overseas trips have always chartered a Boeing 747 or 767 - at a cost of £300,000 - or used RAF jets