Thursday, June 26, 2008

Drinking Bottled Water

This is an amusing report from Statistics Canada.
Overall, almost 3 in 10 Canadian households used bottled water as their main source of drinking water in the home in 2006.

I am befuddled at the 3.
In general, households with a higher income were more likely to drink bottled water. While about one-quarter of households with a household income of $40,000 or less drank bottled water in the home, the proportion rose to one-third among households with an income over $91,000.


Whereas about one-third of households with some postsecondary education drank bottled water, only one-quarter of university-educated households reached for bottled water, the lowest proportion of any education group.

It is still a puzzling 2.5 in 10!

In contrast, seniors showed a strong preference for tap water. In fact, they were the least likely to drink bottled water, with only 17% reporting they drank primarily bottled water in the home.

Aha, that explains me.

Or, as David Zetland puts it,

Bottom Line: Bottled water customers are rich enough to afford it (and dumb enough to choose it). Hmmm...

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